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In November 2018, Stelios Theocharous, the founder of Ceres | Pure Food Innovation (and someone who occasionally finds his keys on the first try), launched the Ceres Podcast. This groundbreaking platform has now become a gathering spot for like-minded co-hosts:
• Mark Petrou, Petrou Bros
• Kelly Barnes, Krispies
• David Nicolaou, Auckley Friery
• David Miller, Millers Fish & Chips
 
Together, they embark on insightful conversations with the movers and shakers of the Food & Hospitality industry, forming the illustrious Podsquad.
 
At the Ceres Podcast, we take our time. There's no rushing here - unless we're late for dinner. We're on a mission to uncover the deep-seated passions that motivate our guests, ranging from Chefs and Fish & Chip Shop Owners to Food Producers and Hoteliers, including everyone who makes the hospitality world spin.
 
Our discussions are as varied as the ingredients in a gourmet dish, catering to anyone with a stake or interest in the bustling world of hospitality. If you're eager to learn from the experiences and stories that shape this industry, the Ceres Podcast awaits you. Dive into our world, where learning is served with a side of laughter.

 

Mar 5, 2025

What does it take to run the UK’s best fish and chip shop? In this episode of The Ceres Podcast, host Mark Petrou sits down with Will Burrell of Yarm Road Fish & Chips, fresh off winning Takeaway of the Year at the National Fish & Chip Awards 2025.

Will shares his journey—from growing up in a family-run chippy to taking the leap and opening his own shop. He reveals the key strategies behind Yarm Road’s success, including why keeping a tight, traditional menu works, the power of strong customer relationships, and how meticulous portion control helps maintain profit margins.

Plus, they dive into:

🔹 The awards process and what it takes to compete at the highest level

🔹 Challenges facing the industry, from rising costs to changing consumer habits

🔹 Why investing in the right team is crucial for long-term success

🔹 Will’s big year ahead—opening a restaurant, getting married, and welcoming his first child

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