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In November 2018, Stelios Theocharous, the founder of Ceres | Pure Food Innovation (and someone who occasionally finds his keys on the first try), launched the Ceres Podcast. This groundbreaking platform has now become a gathering spot for like-minded co-hosts:
• Mark Petrou, Petrou Bros
• Kelly Barnes, Krispies
• David Nicolaou, Auckley Friery
• David Miller, Millers Fish & Chips
 
Together, they embark on insightful conversations with the movers and shakers of the Food & Hospitality industry, forming the illustrious Podsquad.
 
At the Ceres Podcast, we take our time. There's no rushing here - unless we're late for dinner. We're on a mission to uncover the deep-seated passions that motivate our guests, ranging from Chefs and Fish & Chip Shop Owners to Food Producers and Hoteliers, including everyone who makes the hospitality world spin.
 
Our discussions are as varied as the ingredients in a gourmet dish, catering to anyone with a stake or interest in the bustling world of hospitality. If you're eager to learn from the experiences and stories that shape this industry, the Ceres Podcast awaits you. Dive into our world, where learning is served with a side of laughter.

 

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  2. #113 - Wilfred Emmanuel-Jones, The Black Farmer

#113 - Wilfred Emmanuel-Jones, The Black Farmer

Oct 31, 2021

Wilfred was born in Jamaica and raised in Birmingham; unqualified but persistent, he talked his way into television, becoming a producer/director. Responsible for introducing chefs like James Martin, Antony Worrall-Thompson, Brian Turner and Gordon Ramsay to the small screen – but he’s now known simply as The Black Farmer.

After a stint in TV, Wilfred fulfilled his ambition to own a small farm in Devon. Wilfred spotted that while many farmers had lost contact with the customer, he could engage directly with them and even persuade them to lobby supermarkets on his behalf.

This led Wilfred to launch a range of sausages and sauces under the Black Farmer label; Wilfred’s brand now extends to country clothing. Flavours without Frontiers sums up Wilfred’s personality and philosophy, and he refuses to be confined by race, convention or tradition. His forthright opinions on rural affairs and what he sees as justice for small producers often arouse media attention.

Wilfred has won entrepreneur awards, and in his presentations, he argues that everyone must take personal responsibility for their actions, no matter how disadvantaged. The alternative is to slide into a culture of victimhood. As part of his commitment to broadening horizons, he has launched a scholarship to give young people from inner-city communities an opportunity to experience life in a rural environment.

Buy Wilfred's Book Jeopardy: The Danger of Playing It Safe on the Path to Success.